Jeffrey Cohen, Amazon Ads’ recently departed principal evangelist, reflects on Amazon Ads’ growth, its evolving relationship with sellers and the future of retail media.
At Digiday Media’s Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company’s playbook for selecting which retail media network partners to work with.
Cowboy boot brand Tecovas is hoping to bring the spirit of the West to New York City through one of its biggest paid marketing campaigns to date, timed to its new store opening.
Once intent on rivaling Amazon’s fulfillment empire, Shopify has reinvented logistics as a software-driven service, leaning on partners and AI to keep merchants tied to its platform and growing globally.