Cowboy boot brand Tecovas is hoping to bring the spirit of the West to New York City through one of its biggest paid marketing campaigns to date, timed to its new store opening.
Once intent on rivaling Amazon’s fulfillment empire, Shopify has reinvented logistics as a software-driven service, leaning on partners and AI to keep merchants tied to its platform and growing globally.
This month BondiBoost decided to go in what it is calling a “horny marketing” direction for its new Lock Drops scalp serum, partnering with a Las Vegas striptease show. The company is part of a wave of sexed-up advertising.
Pattern, an e-commerce company that helps online merchants sell on third-party marketplaces, has filed for an initial public offering, reigniting debate about the viability of marketplace-reliant business models.