As conusmer confidence dips to recent lows at the start of the second quarter, brands at Shoptalk discussed how to make the most of their dollars and marketing plans.
Amazon is extending its marquee summer sales event to four days this year, which would make it the longest Prime Day in company history, according to a memo to third-party sellers obtained by Modern Retail.
At Digiday Media's Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company's playbook for selecting which retail media network partners to work with.