Sections

Explore

Topics

Digiday Media

Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Member Exclusive

How Mars decides where to spend its retail media dollars

September 11, 2025

More Stories

Store of the Future

Over 80,000 attend launch pop-up of teen skin-care brand Sincerely Yours

September 11, 2025

Member Exclusive

Brands Briefing: Boot brand Tecovas is bringing its version of the West to New York City through store events, music and a Texas-style dance hall

September 09, 2025

How non-endemic commerce media unlocks new opportunities for brands and retailers

September 09, 2025

Global Retail

What’s In Your Cart?: American Eagle CMO Craig Brommers on Honey Deuce cocktails, hotel toiletries and New Balance sneakers

September 09, 2025

Digital Marketing Redux

‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

September 09, 2025

Digital Marketing Redux

As more awareness comes to the menopause care category, brands are evolving their messaging

September 08, 2025

Member Exclusive

Brands Briefing: The return of raunchy marketing

September 02, 2025

Global Retail

Taylor Swift hype is boosting record store sales

September 02, 2025

Earnings

Gap’s Katseye campaign generated 20 million views in 3 days as denim drives its turnaround

August 28, 2025

CPG Playbook

Bragg, the OG apple cider vinegar brand, wants to own more of the wellness market

August 26, 2025

New Economic Realities

Cinemark CMO explains how theaters are luring in cash-strapped audiences

August 25, 2025

Digital Marketing Redux

Pet insurance is the next big upsell for retailers like PetSmart, Sam’s Club

August 22, 2025

Digital Marketing Redux

Inside Heineken’s limited-edition NA beer campaign at the US Open

August 19, 2025

Digital Marketing Redux

Behind Chaco’s 2025 marketing playbook, from collaborations to contests

August 18, 2025

New DTC toolkit

Mattress startup Big Fig’s brand refresh repositions its body-inclusive messaging for the Ozempic era

August 18, 2025

1 2 3 … 77 >

Top Story

Member Exclusive

How Mars decides where to spend its retail media dollars

At Digiday Media's Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company's playbook for selecting which retail media network partners to work with.

Sections

Explore

Topics

Digiday Media

Events

Awards

How Mars decides where to spend its retail media dollars

More Stories

Over 80,000 attend launch pop-up of teen skin-care brand Sincerely Yours

Brands Briefing: Boot brand Tecovas is bringing its version of the West to New York City through store events, music and a Texas-style dance hall

How non-endemic commerce media unlocks new opportunities for brands and retailers

What’s In Your Cart?: American Eagle CMO Craig Brommers on Honey Deuce cocktails, hotel toiletries and New Balance sneakers

‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

As more awareness comes to the menopause care category, brands are evolving their messaging

Brands Briefing: The return of raunchy marketing

Taylor Swift hype is boosting record store sales

Gap’s Katseye campaign generated 20 million views in 3 days as denim drives its turnaround

Bragg, the OG apple cider vinegar brand, wants to own more of the wellness market

Cinemark CMO explains how theaters are luring in cash-strapped audiences

Pet insurance is the next big upsell for retailers like PetSmart, Sam’s Club

Inside Heineken’s limited-edition NA beer campaign at the US Open

Behind Chaco’s 2025 marketing playbook, from collaborations to contests

Mattress startup Big Fig’s brand refresh repositions its body-inclusive messaging for the Ozempic era

Sections

Explore

Topics

Connect

Digiday Media

More Stories

Looking for something?