Modern Retail+ Research: Brands are more invested in retail media than agencies, as Amazon still dominates
June 10, 2024
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Digiday Media
At Digiday Media's Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company's playbook for selecting which retail media network partners to work with.
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