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Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

New DTC toolkit

As the pandemic continues, high-end health and safety products see increased traction

September 28, 2020
Store of the Future

Why Party City’s scaled back pop-up plan is a foreboding holiday bellwether

September 25, 2020
New DTC toolkit

‘Give your community what they want’: DTC brands are increasingly leaning on merch

September 24, 2020
New DTC toolkit

How cereal nostalgia gave Magic Spoon a coronavirus boost

September 23, 2020
Retailers

Why Boxed is doubling down on its private label program

September 21, 2020
Q&A

Why haircare brand Camille Rose finally decided to sell on Amazon

September 18, 2020
Retailers

As pandemic fatigue sets in, alcohol alternative brands are booming

September 17, 2020
New DTC toolkit

How the pandemic helped Zenni hit record eyewear sales

September 15, 2020
Q&A

How CUUP changed its content strategy to hit record sales

September 14, 2020
Marketing

How Grey Goose is using the U.S. Open to test out at-home cocktail kits

September 10, 2020
Q&A

Bombas co-founder Randy Goldberg on its data-driven product approach

September 08, 2020
amazon
The Amazon Effect

Amazon sellers prepare for a different kind of Prime Day this year

September 04, 2020
Q&A

‘Capitalize on the trend’: How Everlast is going beyond boxing

September 03, 2020
New DTC toolkit

How Recess is trying to rethink virtual pop-ups

September 02, 2020
Store of the Future

Retailers are turning to AI for in-store marketing

September 01, 2020
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How Mars decides where to spend its retail media dollars
Member Exclusive
How Mars decides where to spend its retail media dollars

At Digiday Media's Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company's playbook for selecting which retail media network partners to work with.

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