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Enter the 2025 Modern Retail Awards to showcase your retail innovation

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Modern Retail
Gabriela Barkho

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

New DTC toolkit

How actress Bella Thorne approaches content creation for her jewelry brand

December 08, 2023
CPG Playbook

How CPG startups reformulated their products this year

December 07, 2023
A pink and purple Facebook icon that's cracked in half on a navy blue background
Member Exclusive

As affiliate marketing gets competitive, a new brand playbook emerges

December 04, 2023
Holiday Sales Sprint

‘Black Friday’ and ‘Cyber Monday’ have lost their meanings as brands extend promotions

December 04, 2023
Retail industry challenges
Global Retail

Modern Retail Rundown: Black Friday recap, Shein IPO & Temu’s splashy ad strategy

December 02, 2023
Holiday Sales Sprint

Food brands bet on gift sets to drive holiday sales

December 01, 2023
The Marketplace Boom

Why super apps have yet to take off in the U.S.

November 29, 2023
Shopping cart being blocked by a stop sign
Store of the Future

Beyond theft, inventory management issues plague retail shrink

November 27, 2023
Illustration of two people wearing santa hats using video conferencing tool Zoom
Digital Marketing Redux

More brands are offering loyalty program members early access to holiday deals

November 24, 2023
CPG Playbook

After an investment from Kim Kardashian’s firm, Truff enters its next phase of growth

November 22, 2023
Store of the Future

With state regulations in flux, hemp-based brands are forced to pivot

November 21, 2023
New DTC toolkit

Having achieved profitability, Boll & Branch plots retail expansion

November 21, 2023
Retail industry challenges
New Economic Realities

Modern Retail Rundown: Thrasio struggles, Amazon gets into car sales & retailers expect muted holiday sales

November 18, 2023
New DTC toolkit

How Billie is plotting for its next phase of growth two years after being acquired by Edgewell

November 16, 2023
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New Economic Realities

As student loan repayments restart, retailers brace for a muted holiday season

November 13, 2023
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Top Story
‘Now, retailers are coming to us’: How RoC Skincare’s retail media strategy has evolved
Member Exclusive
‘Now, retailers are coming to us’: How RoC Skincare’s retail media strategy has evolved

Several years ago, retail media was barely on RoC Skincare's radar. Now, it's a key part of the brand's playbook to stand out in e-commerce.

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