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Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Member Exclusive

Research Briefing: Unpacking marketers’ top holiday marketing and commerce strategies

November 16, 2023

Member Exclusive

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

November 08, 2023

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Research Briefing: Brands, influencers dive into YouTube Shorts, as platforms ramp up full-funnel ad strategies

October 12, 2023

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Research Briefing: Roku works to attract more DTC brands, as ad-supported streaming doesn’t yet dominate marketers’ playbooks

September 14, 2023

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CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 12, 2023

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Research Briefing: Amazon courts non-Amazon selling brands with display ads — marketers’ second most-used ad channel

August 31, 2023

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CMO Strategies: Mapping display trends across site and newsletter advertising – direct and programmatic

August 29, 2023

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Research Briefing: Digitally-native CPG startups begin to favor traditional retail models

August 24, 2023

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Research Briefing: Intimates brand Parade agrees to purchase, as more DTC brands see wholesale as stable growth channel

August 17, 2023

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Research Briefing: Marketers warm up to podcast ad targeting capabilities, while brand safety is less of a concern

August 10, 2023

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Research Briefing: Marketers increase use of in-store audio ads, measure retail media success via sales

August 03, 2023

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Research Briefing: Podcasts draw devoted audiences, but ad spending lags

July 27, 2023

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Modern Retail+ Research: The current state of podcast ad spending and strategies

July 27, 2023

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Research Briefing: More companies are using retail media as a prime marketing channel

July 20, 2023

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Research Briefing: Amazon leads the Modern Retail Index in ease of fulfillment — offering a glimpse at the future

July 13, 2023

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How Mars decides where to spend its retail media dollars

At Digiday Media's Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company's playbook for selecting which retail media network partners to work with.

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Catherine Wolf

Catherine Wolf

Research Briefing: Unpacking marketers’ top holiday marketing and commerce strategies

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

Research Briefing: Brands, influencers dive into YouTube Shorts, as platforms ramp up full-funnel ad strategies

Research Briefing: Roku works to attract more DTC brands, as ad-supported streaming doesn’t yet dominate marketers’ playbooks

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

Research Briefing: Amazon courts non-Amazon selling brands with display ads — marketers’ second most-used ad channel

CMO Strategies: Mapping display trends across site and newsletter advertising – direct and programmatic

Research Briefing: Digitally-native CPG startups begin to favor traditional retail models

Research Briefing: Intimates brand Parade agrees to purchase, as more DTC brands see wholesale as stable growth channel

Research Briefing: Marketers warm up to podcast ad targeting capabilities, while brand safety is less of a concern

Research Briefing: Marketers increase use of in-store audio ads, measure retail media success via sales

Research Briefing: Podcasts draw devoted audiences, but ad spending lags

Modern Retail+ Research: The current state of podcast ad spending and strategies

Research Briefing: More companies are using retail media as a prime marketing channel

Research Briefing: Amazon leads the Modern Retail Index in ease of fulfillment — offering a glimpse at the future

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Catherine Wolf

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