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Digital Marketing Redux

How live shopping is shaping the future of retail

May 02, 2023

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How Mars decides where to spend its retail media dollars
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How Mars decides where to spend its retail media dollars

At Digiday Media's Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company's playbook for selecting which retail media network partners to work with.

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