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Anna Hensel

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

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Member Exclusive

DTC Briefing: As Meta & Google embrace AI ad products, brands fear losing creative control

June 18, 2024
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Store of the Future

Boot Barn is opening one store a week to cement itself as a national lifestyle brand

June 10, 2024
New Economic Realities

Foxtrot co-founder Mike LaVitola is plotting the store’s comeback: ‘I just couldn’t sit on the sidelines’

June 05, 2024
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Member Exclusive

DTC Briefing: Brands adjust to conflicting consumer signals heading into summer

June 04, 2024
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Member Exclusive

DTC Briefing: Startups are pursuing a mix of credit and equity amid fractures in funding

May 28, 2024
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Member Exclusive

DTC Briefing: Brands rethink their marketing as customer acquisition costs soar & shoppers get pickier

May 21, 2024
New Economic Realities

What to know about Foxtrot’s potential comeback

May 17, 2024
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Member Exclusive

DTC Briefing: Startups risk being hung out to dry as key business partners hit funding challenges

May 14, 2024
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Digital Marketing Redux

How Béis looks to bring ‘personality’ to its events

May 09, 2024
New DTC toolkit

Stanley is becoming an accessories brand

May 01, 2024
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Member Exclusive

DTC Briefing: What’s driving recent private equity challenges in consumer

April 30, 2024
New Economic Realities

What went wrong at Foxtrot

April 23, 2024
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Member Exclusive

DTC Briefing: Express’s bankruptcy ensnares Bonobos

April 23, 2024
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Member Exclusive

DTC Briefing: Why more brands are pursuing an Assignment for the Benefit of Creditors

April 16, 2024
New DTC toolkit

How Tecovas approaches events, from music festivals to professional bull riding

April 12, 2024
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How Mars decides where to spend its retail media dollars
Member Exclusive
How Mars decides where to spend its retail media dollars

At Digiday Media's Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company's playbook for selecting which retail media network partners to work with.

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