Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

New Economic Realities

Modern Retail Podcast: Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

April 12, 2025

Digital Marketing Redux

How True Classic is sticking to its performance-driven roots while building a more omnichannel marketing approach

April 11, 2025

Member Exclusive

How Claire’s keeps up with the ‘digital natives’ of Gen Alpha

April 08, 2025

New Economic Realities

Modern Retail Rundown: ‘Liberation Day’ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey

April 05, 2025

CPG Playbook

The Honey Pot’s Bea Dixon on why ‘better-for-you is the new conventional’

April 03, 2025

Member Exclusive

Brands Briefing: Executives have decided that the best tariffs action plan is to resist knee-jerk moves

April 01, 2025

Global Retail

PopSockets is on a quest to position itself as a lifestyle brand

March 20, 2025

Member Exclusive

Brands Briefing: Poppi scores a big exit, but dealmaking is still off to a slow start in 2025

March 18, 2025

Brands Briefing

Introducing Modern Retail’s Brands Briefing

March 18, 2025

The New Supply Chain

How trade wars are complicating the search for the right 3PL

March 17, 2025

The Amazon Effect

Kohl’s has stopped accepting Amazon returns at some store locations

March 13, 2025

New DTC toolkit

How Crown Affair’s CEO took the brand into Sephora and beyond to capture more of the hair-care market

March 13, 2025

Member Exclusive

Modern Retail x Attest Research: More than half of shoppers are switching to cheaper brands due to inflation

March 03, 2025

New DTC toolkit

Rothy’s store fleet helped catapult the brand to a record $211M in sales

February 25, 2025

New Economic Realities

How Shinola is emphasizing its American design and manufacturing roots

February 20, 2025

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Anna Hensel

Anna Hensel

Modern Retail Podcast: Marketers sound off on tariffs and retail strategies, plus how Hanna Andersson built its loyalty program

How True Classic is sticking to its performance-driven roots while building a more omnichannel marketing approach

How Claire’s keeps up with the ‘digital natives’ of Gen Alpha

Modern Retail Rundown: ‘Liberation Day’ brings a week of tariffs chaos, plus a TikTok check-in & LesserEvil sells to Hershey

The Honey Pot’s Bea Dixon on why ‘better-for-you is the new conventional’

Brands Briefing: Executives have decided that the best tariffs action plan is to resist knee-jerk moves

PopSockets is on a quest to position itself as a lifestyle brand

Brands Briefing: Poppi scores a big exit, but dealmaking is still off to a slow start in 2025

Introducing Modern Retail’s Brands Briefing

How trade wars are complicating the search for the right 3PL

Kohl’s has stopped accepting Amazon returns at some store locations

How Crown Affair’s CEO took the brand into Sephora and beyond to capture more of the hair-care market

Modern Retail x Attest Research: More than half of shoppers are switching to cheaper brands due to inflation

Rothy’s store fleet helped catapult the brand to a record $211M in sales

How Shinola is emphasizing its American design and manufacturing roots

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Anna Hensel

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