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Digiday Media

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

The Marketplace Boom

Why creators’ pushback against Honey is about more than skimmed affiliate revenue

January 10, 2025

Digital Marketing Redux

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.

April 03, 2024

Store of the Future

How Ralph Lauren’s “phygital” boot sale in Fortnite shows benefits – and limits – of virtual commerce

August 01, 2023

Hot tubs and hardcore gamers: How Twitch is trying to stay brand-friendly as it expands beyond gaming

August 26, 2021

Top Story

Member Exclusive

How Mars decides where to spend its retail media dollars

At Digiday Media's Retail Media Advertising Strategies event in New York City on Sept. 10, Ron Amram, the senior director of global media for Mars gave the audience a glimpse at the company's playbook for selecting which retail media network partners to work with.

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